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Yelp Wanted

2008_07_yelpwantedsmall.jpgAn instructor at Harvard Business School wrote a 40-page paper examining Yelp's impact on restaurants in the Seattle market. His findings: A one-star ratings bump can increase revenue by 5-9 percent, and Yelp is helping point diners toward independent restaurants rather than chains. Should we fear a day when Yelp becomes a legitimate economic indicator? [HBS via BI]

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