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Social Experiment 'Buckswire

jon-sbux-big.jpgStarbucks has shut down Jonathan's Card, the social experiment wherein a guy made his Starbucks card accessible to the public. The totally shocking and unexpected reason: people were gaming the system. One blogger even siphoned off enough money to buy an iPad, then wrote about it. A Starbucks rep said the company was sad because "we were legitimately cheering on this experiment." [Eater National]

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