Crush will likely have a new look when 2013 rolls around. Those mod armless chairs? Gone. Matching cream-colored tables? Gone. At least that's what proprietors Jason and Nicole Wilson are planning.
"The food and service at Crush have continued to evolve over the years and now we are looking to evolve the dining room with new tables, chairs, floor, etc., but we also know we've created a certain look, so we're going to try to keep that," says Nicole. "Eight years ago, people were saying we looked 'too L.A.' We want to keep innovating while keeping our classic aesthetic."
It's a modern aesthetic that has defined the Madison Valley restaurant.
"Believe it or not, people complain about our chairs so much, which I feel is kind of an icon of ours. I don't want to let them go, but Jason insists people don't find them comfortable."
The Wilsons are currently in the throes of raising funds through the sales of VIP packages, which they've never done before. The extent of their refresh will be dependent on how many of these packages they sell.
The limited VIP package, in a nutshell: Purchase a $1,000 VIP Package and you will receive $1,300 in gift cards. Other than an instant 30% added value, you will be given access to a VIP line for special requests and reservations.
"They'll have a direct line to us to make reservations; they don't have to go through the host. They will actually make any reservation or special request specifically through Jason and me."
And yes, the Wilsons says they are working on valet parking to delete the nightmare known as trying to find a parking space on Madison.