Pecado Bueno's James Schmidt Has Taco Del Mar Roots

Puget Sound Business Journal's Glenn Drosendahl interviewed James Schmidt about his newish venture, Pecado Bueno, which debuted in October 2011. Schmidt's concept for Pecado Bueno--an affordable, counter-service Mexican restaurant using quality ingredients that also has a full bar--may be scalable. The $3 all-day, any-day margarita certainly is.

But, Schmidt tells Drosendahl that he does not want Pecado Bueno to get too big: "The idea is to grow this without franchising . . . I don’t want more than five or six stores. It takes too much work. I don’t have that drive now. I’m 50 years old. I have kids. My priorities have changed.” Schmidt co-founded regional chain Taco Del Mar(which grew to 270 stores) with his brother but left the business in 2008.

· Taco Del Mar co-founder returns to restaurants with Pecado Bueno [PSBJ]
· All Pecado Bueno Coverage on Eater Seattle [-ESEA-]
[Photo: Pecado Bueno/Facebook]