According to Starbucks' quarterly sales report, customers put more than $4 billion dollars onto Starbucks gift cards last year. That is more than the GDP of many countries, including Fiji, Aruba, and Belize. As QZ notes, 10% of Americans received Starbucks gift cards during the 2013 holiday season, and they apparently account for almost a third of the company's US transactions. Eater National has the rest of the story. [-EN-]
Filed under:
