Activists Organizing Social Media Protest to Demand Organic Milk at Starbucks

A group of activists is staging a "social media storm" via Facebook, Instagram, and Twitter this weekend to demand that Starbucks start using organic milk in its beverages. Puget Sound Business Journal reports that Green America is planning the protest for Sunday, October 5. More than 120,000 people have so far signed a petition for CEO Howard Schultz to green light the switch to organic milk; according to the group S-bucks currently uses genetically modified organism (GMO) milk that it says has, "yet to be proven safe for humans, animal, or the planet by independent long-term studies."