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How Alex Rein Built a Slush Empire

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In partnership with Don Julio Tequila's Collective—a series of profiles of contemporary visionaries, craftsman and artists, who have made bold moves in the pursuit of their passion—Eater profiled three innovators who made drastic career changes to realize their passion for food. See those stories unfold here, and meet the rest of the collective this way. >>
Alex Rein always had a dream of selling frozen slushies for adults in his back pocket. In 2009, after being laid off at a corporate law firm, he finally decided to pursue that dream. Most of his family and friends tried to talk Alex out of this drastic move, but it turned out to be one of the best decisions of his life. He is now the successful owner of Kelvin Natural Slush Co.—what started as a truck selling frozen drinks and has since expanded, selling wholesale product to top bars and restaurants.

In the video above, see Alex's story and find out why he's a firm believer in building a career around doing what you love.Advertisement