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Magically, Din Tai Fung Will Deliver For the First Time Ever

Thanks to a new meal delivery service, Peach.

Peach

There's a new restaurant delivery service in town, and starting February 12, they're enabling your Din Tai Fung obsession.

Peach is a text message-based lunch delivery service linking offices to more than 65 restaurants in Seattle and Bellevue. Founded by former Amazon engineers Nishant Singh, Denis Bellavance and Chenyu Wang, the start-up aims to simplify the meal delivery process for busy professionals.

Here's how it works: Employees at offices registered with Peach receive a daily lunch offer -- with a vegetarian version available -- from a Seattle restaurant via text message between 10 and 10:10 a.m. They have until 11 a.m. to place the order by simply texting "yes." The meals are then delivered to a specified location in the office -- such as the front desk -- between 12 and 12:30 p.m. Peach notifies you of the delivery with another text. You can then assign a 1 to 5 rating to your meal and give feedback that is relayed to the restaurant, all through text.

The lunches are always under $12, with tip and delivery fee included. And the meals change daily, with a variety of cuisines offered. It's all meant to simplify the decision-making process, recognizing that busy professionals make scores of decisions daily. This one is simply a yes or no.

Peach has some impressive growth metrics, with one in three buildings in Seattle on board and a 35 percent growth rate in orders month over month.

It's attractive to restaurants like Din Tai Fung, which doesn't deliver otherwise; neighborhood-centric restaurants like Tacos Chukis that a wider audience; restaurants that serve only dinner, like Bell + Whete; and restaurants like Pinxto that want to try out new dishes on a willing audience. And with impressive investors like Vulcan on board, it's no surprise that Peach's operations staff is hinting at expansion possibilities.