clock menu more-arrow no yes mobile

Filed under:

Magically, Din Tai Fung Will Deliver For the First Time Ever

Thanks to a new meal delivery service, Peach.


There's a new restaurant delivery service in town, and starting February 12, they're enabling your Din Tai Fung obsession.

Peach is a text message-based lunch delivery service linking offices to more than 65 restaurants in Seattle and Bellevue. Founded by former Amazon engineers Nishant Singh, Denis Bellavance and Chenyu Wang, the start-up aims to simplify the meal delivery process for busy professionals.

Here's how it works: Employees at offices registered with Peach receive a daily lunch offer -- with a vegetarian version available -- from a Seattle restaurant via text message between 10 and 10:10 a.m. They have until 11 a.m. to place the order by simply texting "yes." The meals are then delivered to a specified location in the office -- such as the front desk -- between 12 and 12:30 p.m. Peach notifies you of the delivery with another text. You can then assign a 1 to 5 rating to your meal and give feedback that is relayed to the restaurant, all through text.

The lunches are always under $12, with tip and delivery fee included. And the meals change daily, with a variety of cuisines offered. It's all meant to simplify the decision-making process, recognizing that busy professionals make scores of decisions daily. This one is simply a yes or no.

Peach has some impressive growth metrics, with one in three buildings in Seattle on board and a 35 percent growth rate in orders month over month.

It's attractive to restaurants like Din Tai Fung, which doesn't deliver otherwise; neighborhood-centric restaurants like Tacos Chukis that a wider audience; restaurants that serve only dinner, like Bell + Whete; and restaurants like Pinxto that want to try out new dishes on a willing audience. And with impressive investors like Vulcan on board, it's no surprise that Peach's operations staff is hinting at expansion possibilities.

Sign up for the newsletter Sign up for the Eater Seattle newsletter

The freshest news from the local food world