After five years of development, Coors Brewing Company is jumping onto the gluten-free bandwagon with a new brown rice-based beer. Coors Peak is currently being tested in the beer-loving, gluten-fearing markets of Seattle and Portland before the company considers releasing it in other areas.
"With more drinkers pursuing a gluten-free lifestyle, we were inspired to create Coors Peak so that everyone can enjoy a great beer drinking experience," said David Kroll, MillerCoors vice president of insights and innovations, in a press release. "Our unique brewing process allows us to brew an inherently all-natural gluten-free beer that is brewed separately from our other beers."
Coors Peak, a copper lager, is the result of five years of development. The brewers set out to develop a better flavor and fuller body than is typically associated with gluten-free beers made from sorghum. After much trial and error, Coors developed a combination of malted American brown rice and pea protein as the base. The beer also uses a blend of Willamette, Spalter Select, and Galena hops and caramelized cane sugar.
Coors Peak is currently available in six- and 12-packs in most major grocery stores in Seattle.
— Reported by Haley Shapley and Megan Hill.