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After popping up all February and roaming with a coffee cart through early April, MiiR, a local company producing socially-conscious outdoors products, will open its flagship store this Saturday, May 9, in Fremont's Stone 34 building.
For the past five years, in addition to its recent coffee sales, MiiR has been selling its bicycles, water bottles, pint cups, and growlers online and through US retailers like Whole Foods, REI, and Patagonia. The new store (which shares space with Brooks' headquarters) will stock the company's full range of products, along with specialty coffee, craft beer, and snacks.
Expect java from our local Kuma Coffee Roasters, Portland's heart coffee roasters, and Santa Cruz-based Verve Coffee Roasters, as well as 28 rotating beer taps featuring brews from Deschutes, Holy Mountain, Lantern, and more. On the food front, MiiR will start off serving Mighty-O Donuts in the morning, and sweet and spicy mixes of nuts (brown sugar & cayenne; herbs de provence & sea salt) all day. Eventually the shop also hopes to stock a larger selection of artisan pastries in the a.m. and soft pretzels in the evening.
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And here's something to feel good about: Each cup of coffee and beer sold will help provide one person in need with clean water for a day. It's even trackable with a code on each receipt. If customers register their codes, MiiR will follow up in six to twelve months with GPS coordinates and photos of the water projects their purchases helped fund.
More, for every so-called "hydration vessel" (water bottle, pint cup, growler) purchased, MiiR donates access to clean drinking water to one person in need for a full year. For every bike purchased, MiiR gives a bike to a worthy recipient. The company is also looking to expand into bags this fall to facilitate education for poor people.
"We see health through clean water, mobility through bicycles, and education as three investments to help reduce poverty," MiiR's CEO and founder Bryan Papé says.
After three days of soft opening this week (Monday through Wednesday, 7 a.m. to 9 p.m.), doors will officially open at 7 a.m. on Saturday. Regular hours will be from 7 a.m. to 9 p.m. daily.
