Amazon is granting Seattle a service already available in other markets: Prime Now grocery store delivery. Local Prime subscribers who pony up $99 per year can now order groceries from PCC Natural Markets and Uwajimaya for a free two-hour delivery, or pay a $7.99 fee for one-hour delivery. Amazon Prime Now in Seattle previously included only local restaurant orders.
Subscribers can order products like prepared food, snacks, pantry items, deli items, bulk foods, meat, produce, frozen food, and beverages, with delivery available from 8 a.m. to 10 p.m. Amazon's prices match those in the store.
Amazon has already launched Prime Now grocery delivery in Chicago, Los Angeles, San Diego, Portland, and Manhattan.
This new service adds to Amazon's current delivery of food from local restaurants like Wild Ginger, Skillet, and Marination Station, as well as its AmazonFresh service, which delivers grocery items sold directly by Amazon. The latter service requires an upgraded Prime membership for $299 a year.
Amazon joins Instacart and Postmates, which also offer local grocery delivery.