Holiday travelers at Sea-Tac Airport will have a strong new dining option. After more than a year of anticipation, Sam Choy’s Poke to the Max — one of Seattle’s most iconic spots — debuts tomorrow at Sea-Tac’s Concourse D, offering an all-day, full-service dining experience, seating for 100, and the chain’s first ever breakfast menu. Friday’s grand opening will include hula dancing, a Hawai’ian lei cutting, and some free samples.
The morning options may be the most exciting for longtime Sam Choy’s fans. Those catching an early flight can choose from Hawaiian roll breakfast sandwiches, breakfast burritos (filled with fried rice, choices of bacon, chicken sausage, or spam, and an egg frittata), and loco mocos topped with sunny side eggs, available until 10:30 a.m. Lunch and dinner features the company’s current restaurant menu, from loco moco to Spam musubi, plus cocktail offerings.
Overall, it’s been a busy year for Sam Choy’s, which expanded to the Eastside with a new waterfront outpost in Kirkland this past June. The chain also operates restaurants in Tacoma and San Bruno, CA, and has steadily added to its menu over the past couple of years. Expansion and growth may be necessary to stay relevant in an increasingly-competitive Seattle poke scene, with FOB, Poke Square, GoPoke, and 45th Stop N Shop all nipping at the heels of the “godfather of poke.”